I work primarily with doctoral students. These are smart people who already have at least two degrees. As the program I work in is a professional program they are generally accomplished leaders with full time jobs. A surprising number of them can’t write well.
Writing well is not an optional skill. In todays world of email and Twitter communication clear, careful and concise writing skills are more important than ever. Good ideas are more valuable if they are communicated well. If people can’t understand you they can’t learn from you.
My advice is simple: practice, read your work out loud, get others to read it, read lots of good writing and don’t give up.
Dave Kerpen says something similar in this article: